Santa Sunday at Sunday River

All the proceeds from Santa Sunday go to the River Fund, a non-profit organization that supports youth education and recreation in the Bethel area.

250+ pre-registered Santas arrive at the resort in full attire, beard included. No, you're not hallucinating; this is Santa Sunday.

Participants must be wearing all of the following items: a red Santa hat with white pompom, a red Santa jacket, red Santa pants, a Santa beard.

A scheduled photoshoot will take place at 11AM, slopeside at South Ridge, dressed in your Santa attire. After the photo shoot, we will all go up South Ridge Express and then ski down Broadway, a beginner-friendly green trail.

Spectators should get to South Ridge by 11AM to get a good view of the Santas.